I don’t get it.

After going through other people’s bags, I paid extra attention to the Moleskine notepads at the book store today. This would be my fifth or sixth time picking up a demo Moleskine, trying to fathom why so many people use them.

I still don’t get it.

It’s just a note pad, with a hard back. It’s stylishly minimalist. It’s also expensive, at about 10 times the price of a normal note pad. Being a Mac user, I can understand why some people would pay for a beautiful yet functional device. But at ten-times the cost?! I don’t know…. Also, I find the cardboard hard back adding unnecessary weight to the package.

I had also come across some Rhodia notepads, which are also twice the price of normal note pads. Admittedly, the Rhodia notepads have an ingenius fold on the cover, which allows the cover to fit snugly over the spine of the notepad. I like its simplicity, but I don’t think I will pay extra for that little bit of convenience. Even with a Paul Smith designed colour stripe at the bottom.

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